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Not really.
The yeezy niche is smaller than you think.
The yeezy niche is smaller than you think.
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There's a couple reasons sneakers fell off... but talking about Nike specifically....
1) They should have paid Kanye the Royalties. He was the hype train conductor.
Kanye's venture with adidas isnt some huge revolution, but for Nike it was a giant loss. The Yeezy 2s were a Halo product that added value to all their other sneakers. From Doernbechers > Yeezy 1 > Galaxy Foam > Yeezy 2, the shoe game transformed. That hype train turned a sneaker that cost maybe $40 to produce into a collectable item that people pay used Honda car prices for. It was absurd. People were doing scavenger hunts, camping, paying for other store merchandise, raffles, everything just to grab a pair. Nike was so greedy they just couldn't bare to pay Kanye his due.
There's blame on both sides
Anyone mention that Nike also started charging $30 more?
This too.
I can't for the life of me understand how they can justify charging more and more for Jordans that have zero technical advancement and the same **** materials.
As much as people get into this whole Nike/Adidas thing, Adidas can still be pricey.
Which is is why brands like New Balance and Asics have done very well for themselves.
I saw a study recently that said the Gel Lyte III was the most popular sneaker on IG. I can't find in now though. I do remember that the sample size was pretty small, but was still surprised to see that.
This too.
I can't for the life of me understand how they can justify charging more and more for Jordans that have zero technical advancement and the same **** materials.
This too.
I can't for the life of me understand how they can justify charging more and more for Jordans that have zero technical advancement and the same **** materials.
Its because Adidas got the holy trinity of Kanye, Nigo and Pharrell
Jordan 1s were $70-75 in 1985... 3s were $100 in 88' and 2001. 11s were $125 in 1996...
Nike on some s_ man. No way justifying these new prices. Plus, a lot of this generation of sneaker consumers never saw Jordan or other signature Nike athletes from the 80s/90s play so, they have no sentimental value. Nike better change their game plan.
They most definitely can charged 30 more. That's not the issue. The issue is the frequency in which they release kicks now. **** is ridiculous. Literally every week there's a release. I'm sure their analytics people kept an eye on the resale market and thought they could/should get a bite out of it.
if that was really da case, Reebok would've been printing their own money with ice cream kicks.
Actually $75 in 85 = $175 today. So...yea. Inflation.
lmaoooonaw i been rebalanced my consumption percentages.
lately i been coppin more jerseys and ramping up for my cuban.