urban brands peak was phat farm, rocawear, enyce, ecko unlimited, etc.
they're a particular price point, when authentic jerseys started to proliferate hood fashion, a guy can sport a authentic clippers Lamar odom jersey, matching fitted, coordinated kicks and good denim for example, and crush a regular Urban brand shirt... price wise and fly wise....
basically da jersey era ramped up because it was a fashion arms race...you didn't wanna repeat wearing similar jerseys so you copped more, and you searched high and low for da matching fitted, at first just matching color was satisfactory, then da bar was raised so you HAD to have da matching team fitted...
early jersey era, see puff rocking a raiders jersey wit a Falcons fitted
marketplace shrunk because da jersey era was EXPENSIVE... M&N jerseys, warm up jackets, warm up suits, Nike, Champion, Reebok, authentics, 4 major sports leagues, all da Sneakers to match em...
pssh...urban wear ain't have a chance...
its no surprised when jay-Z said he's too grown for jerseys da backlash was
swift because there was alot of folks that were
bitter by that era and felt left behind because you had to spend
AT LEAST almost 400 bucks on ur outfit to even walk out ur house..EVERY DAY.
that grown and sexi era had folks thinking they was killing it wit over sized fitteds they held over from da jersey era, and 3XL matching button ups they bought Marshalls for like 15 bucks
that era got killed by Jim Jones and da rest of da diplomats....
between Capo slimmin up, corniness of da look and this...
it was a wrap for da "grown sexy era"
urban wear came back re-furbished as "streetwear" but da players were different..more sophisticated approach, and more slimmed down.
da only Urban brand to make da jump to street wear was LRG, and that's cuz they were didn't really hit their stride until after da other brands fell by da wayside....
streetwear fell off because it was saturated as hell....when everything is street wear, nothing is.
da current era we're in is everything goes, with althlesiure wear setting da tone.
