On 12/20/2005 5:31 pm JMaddidas2001 wrote:
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Am I not sure what "plenty" is to Niketalk...but, something will have to DRASTICALLY change between now and 1.28.06 for "plenty" to be EVEN REMOTELY CLOSE...
My guess, they get scrapped all together...
JM
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In my opinion, if this were to be the case (eliminating the release of the DMP), then it would be an utterly ridiculous business decision. Considering that many loyal fans of Brand Jordan and other casual Jordan consumers have been led on by the company for several months regarding this release, it would be shameful to disappoint the very consumers to which they market their product.
If this delay or elimination were to become a reality, it would not surprise me to see a backlash by the consumer. It's understandable that they want consumers to buy certain products, but when you dangle certain carrots, then snatch them away, one must be mindful of the consequences.
When Brand Jordan decided to delay the release in November of '05, it was a smart move in my view because they could increase production and improve upon quality. Moreover, they had never officially announced that the shoes were slated for release. There was never an official listing on niketown.com. Now, there's an official listing and many consumers have the expectation that the release is going to go as planned and may have amassed the resources to obtain the pack.
GH has even gone so far as to take pictures in his office proudly displaying the pack in a recent SC article where he offers the consumer a glimpse of what is to come shortly. Granted, the "Ice Blue X's" were delayed earlier this year in the US; however, they were released a few months earlier in Canada.
In this instance, a delay or elimination of the release of the DMP on 01/28/2005 would be totally unacceptable to the consumer!