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ThisYou are correct, it is the efficient way of saying black and red, in which case it is not even a nick name to anything.
Just because the the shoe is black and red which a lot of jordans are, no reason to label and market all jordans with that attribute as bred. Plus all the "breds" people are calling now had other nicknames prior. Had someone argue with me because I say playoff 11's and thats sad to me.
That's what I don't like about the word. It's the hype around it and people get brainwashed