- Aug 21, 2010
- 11,200
- 17,273
He's probably using the pre-order money to produce the shoes. Hence the long wait.
Big Baller Brand Thread- Lonzo Ball's first sneaker the ZO2! UNDEFEATED NEVA LOSST!!
- Thread in 'Other Brands' Thread starter Started by clarkkent415,
- Start date
He's probably using the pre-order money to produce the shoes. Hence the long wait.
- Aug 30, 2015
- 1,945
- 282
Really? Dammm.
- Nov 16, 2013
- 123
- 102
Are these TTS?
- Dec 9, 2009
- 7,566
- 4,821
http://www.nicekicks.com/facts-many-pairs-sneakers-big-baller-brand-actually-sell/
Only Sold 263 Pairs.
" Total revenue for footwear in the first 24 hours was 157k. "
Not bad at all. Lavar may be onto something here
- May 20, 2006
- 5,984
- 9,871
Who tf is buying these lol
- Apr 28, 2009
- 33,347
- 15,147
As I said, rich celebrities and sneaker blog sites.
LebronHasMoreFinalsMVPs
formerly realnawf281
- Nov 27, 2016
- 16,122
- 9,455
hustling backwards
- Feb 10, 2008
- 6,998
- 2,790
Nothing to liquidate when they only make the amount of shoes that were preordered.
- Jan 30, 2002
- 43,569
- 27,879
- Jan 21, 2015
- 2,607
- 2,787
I will place my order once I get more detail on sizing since there is a no return policy
- Feb 10, 2013
- 498
- 104
the pg1 is 110$ and looks way better than this. Does anyone believe lonzo will be better than pg? hell is lonzo even going to be the best player in this years draft!? smh
- Dec 27, 2011
- 12,996
- 24,961
if i buy this shoe, it better come with 550 bucks cash in the box
- Jan 13, 2009
- 972
- 726
You know what's crazy, whether intentional or not, he's already won. For every one of you laughing and saying "these would move at 90-120usd, but hes outta his mind with the 495 price tag", he has already built that brand value in your mind. Now, for a product that for all intents and purposes in quality or cost shouldnt even be in the same class or conversation as other products in the same price tier, all of a sudden is placed there because of its original absurd price point.
Imagine if BBB came out with a 95usd retail kick:
1. no publicity
2. No hype
3. Hits outlet at 30usd and dies out
Imagine if BBB came out with a 95usd retail kick:
1. no publicity
2. No hype
3. Hits outlet at 30usd and dies out
- Dec 13, 2014
- 1,231
- 981
I doubt it. Of the 263 pairs supposedly sold 103 were a size 8.5.
- Feb 24, 2016
- 12,114
- 12,759
i view his brand below others that try to represent the same image. like TMT, Mayweather has the record and image to represent what TMT is. BBB on the other hand represents a potential career. There's not much backing up the name and image being presented.
I'm out at any price point.
- Oct 16, 2015
- 11,972
- 7,934
The shoes are horrible, even at Starbury prices I wouldn't cop. Part of me hopes adidas sues them for the fake boost (like they did with Sketchers) and the shoes never even make it to production.
- Apr 5, 2008
- 39,498
- 79,809
Dan - why didn't make it $500 tho
LaVar - I like 3 different digits"
LaVar - I like 3 different digits"
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- Feb 24, 2016
- 12,114
- 12,759
he really think his shoes from china gonna be worth the same as stuff made in italy?
- Apr 22, 2012
- 85,111
- 113,889
i wish them luck at the end of the day
his dad makes it hard for people to feel that same way tho
talking about you must not be a big baller if you not buying these lol
his dad makes it hard for people to feel that same way tho
talking about you must not be a big baller if you not buying these lol
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- Jan 21, 2015
- 2,607
- 2,787
Hahaha, the comparison to the pg shoe shows just how little you understand the financial part in the grand scheme of things
nunya
Supporter
- Sep 4, 2016
- 884
- 738
Yeah right
- Feb 12, 2011
- 2,536
- 1,084
The more I think about this, the more brilliant I think it is.
The worst case scenario here is that Lonzo tanks his rookie year and flames out after his rookie contract. At that point, Lonzo's made about $10 million after tax from his NBA contract, and maybe missed out on $5 million from the sneaker endorsement contract. Considering the potential upside of building a new, successful independent company, that worst-case scenario isn't so bad.
- Price point is so excessive that it grabs attention.
- Do a pre-order with a no return or exchange policy so there's very minimal exposure to loss.
- Once you up the market perception of your brand and build hype/attention with what ends up being your super exclusive offering (if I were them I would've individually numbered every one of these things), make something for the mass market.
- If the initial offering doesn't work out and you think the brand doesn't have legs, you go to Nike, Adidas, or whoever and get your regular endorsement money.
The worst case scenario here is that Lonzo tanks his rookie year and flames out after his rookie contract. At that point, Lonzo's made about $10 million after tax from his NBA contract, and maybe missed out on $5 million from the sneaker endorsement contract. Considering the potential upside of building a new, successful independent company, that worst-case scenario isn't so bad.
Proposition Joe
formerly rollinwithangel
- Oct 5, 2012
- 10,218
- 8,054
Missing out on 5 million isn't so bad?
- Feb 12, 2011
- 2,536
- 1,084
When you've got $10 million after tax banked, no, it's not unless you're reckless with your investments and spending. Obviously having $5 million is better than not having it, but the difference in the marginal value of living off of $10 million versus $15 million isn't so large that it's necessarily worth foregoing the upside of building your own brand if you've got the type of opportunity that the Ball family does.
