They're using the environmental problem to make money.
You can charge $75 more for a TV if it has a green "environmentally friendly" sticker on it. REAL change will happen when we find an alternate fuel source and stop letting the corporations run this country. The TV adds aren't doing much of anything.
I have much more confidence that breakthroughs in alternative fuel and fuel efficient goods will come from the private sector. Government has been pursuingalternative energy since the Nixon administration and look where that got the cause of alternative energy. Corporations will not deliver viable alternativeenergy out of the goodness of their hearts, it is about the bottom line and the fact that consumers want to use little or no gasoline in the future creates anincentive to invest in research and development that will lead to meaningful breakthroughs. Because profit matters, corporations will invest in things thatshow real promise.
Governments has a totally different set of incentives. It makes "investments" based on other criteria, chiefly the political clout of the recipientof that investment. That explains why government's quest for alternative energy has yielded mostly failures and in the case of corn based, bio fuels, adisaster.