MoneyAmeer
formerly mrlbjjdkb
- 2,623
- 2,117
Lmao
- 85,076
- 113,705
- 3,679
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These are gonna be money on vacations when you're walking forever.
Copped.
Copped.
- 85,076
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Take me with you
- 3,679
- 3,219
Done.
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- 537
i need these in the spurs retro color scheme
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First official photo.
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The upper speaks to a “retro future” motif, harkening back to Nike’s early-mid 2000s design language of creating out-of-this-world footwear in an expressive manner, with unusual shapes and a built-up stance expressing the imagination of an unseen future. The 720 bag itself goes even farther than the aforementioned Air Max 270; it’s 6mm taller and is now the tallest Air bag ever created by Nike. It also extends further out and creates a new sensation of Air that not only provides buoyancy and nimbleness, but cradles the foot. Additionally, the 720 name comes from the fact that the Air unit is visible in 360 degrees horizontally and vertically.
“If the retro part is what informs the upper, then the future part is this Air bag.”
Dylan Raasch on the 720’s retro-future aesthetic
With an explosive look that exudes positive energy, the Air Max 720 now needed an introductory colorway that radiated outward. According to the Nike color team, over 85% of consumer buying is done based on color, which can be a challenge for planning given the entire process takes up to thirty months. The team looked to honor the planet and landed on the color-shifting palette of blues and purples inspired by the Northern Lights to coerce an awestruck sense of wonder at nature. Several other color themes based on the sunset and sunrise as well as lakes, dunes, forests, and more are certainly on the way, while a “Milky Way” version will drop on Air Max Day 2019.
The 720 bag is far from your typical full-length set-up. Instead, the fattest portion of the air unit is around the border so that the foot sits above it like how one sits above an inner-tube. With the foot completely cradled, the 720 provides enough bounce and stability built for daily use and especially for those who are on their feet from twelve to sixteen hours a day. While the principle itself seems simple, it took a lot of R&D to get the bag just right, and Nike’s even taking those learnings to produce remastered iterations of classic Air Max models from the past to give as as much Air from the original days.
“If the retro part is what informs the upper, then the future part is this Air bag.”
Dylan Raasch on the 720’s retro-future aesthetic
With an explosive look that exudes positive energy, the Air Max 720 now needed an introductory colorway that radiated outward. According to the Nike color team, over 85% of consumer buying is done based on color, which can be a challenge for planning given the entire process takes up to thirty months. The team looked to honor the planet and landed on the color-shifting palette of blues and purples inspired by the Northern Lights to coerce an awestruck sense of wonder at nature. Several other color themes based on the sunset and sunrise as well as lakes, dunes, forests, and more are certainly on the way, while a “Milky Way” version will drop on Air Max Day 2019.
The 720 bag is far from your typical full-length set-up. Instead, the fattest portion of the air unit is around the border so that the foot sits above it like how one sits above an inner-tube. With the foot completely cradled, the 720 provides enough bounce and stability built for daily use and especially for those who are on their feet from twelve to sixteen hours a day. While the principle itself seems simple, it took a lot of R&D to get the bag just right, and Nike’s even taking those learnings to produce remastered iterations of classic Air Max models from the past to give as as much Air from the original days.
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Hope they mix 720 midsoles with classic uppers a la vapormax.
- 85,076
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I’m ready to walk 500 miles
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in
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Look like some AM 99’s on 26’s
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i'll take that CW...
- 1,106
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Dylan has been killing it. Nike’s golden horse.
rainking
Supporter
- 8,294
- 18,072
These are going to bankrupt me. Favorite new Nike in I don't even know how long. Probably since the '90s.
- 85,076
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KanyIZZY
formerly j o 19
- 18,650
- 49,504
those are an air max tl
+ am97 + am270
I legit came in here to say this lol. I was shocked no one picked up on it but that shoe is usually forgotten except for me who has been dying for a retro since forever. With that being said, I like them because they remind me of them. Most of the finished product on color ways just aren't hitting though except for SB's and the one right above me.
Also.. the shape screams 350 V2.. there, I said it
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ok these a gonna be a problem for my bank account
you know they have something here because so many of the colorways we have seen previews of are looking super dope
you know they have something here because so many of the colorways we have seen previews of are looking super dope
- 9,700
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The 720 is the first full-length lifestyle Air Max unit
While the Air Safari ushered Air units into pure lifestyle design more than 20 years ago, the technological advances of the 2010s have allowed for a new effort in all-day wear. Just as the Air Max 97 redefined the performance potential of Air by introducing a full-length unit, the Air Max 720 shatters previously held expectations of comfort. The shoe is uniquely engineered for steps rather than strides.
The 720 has the new tallest Air unit
The shoe’s predecessor, the 270, registered at 32mm high. The 720 ups the Air ante to 38mm.
This means the 720 has the most spring of any Air Max shoe
The tallest heel unit in Air history also gives the biggest heel volume displacement. This maximizes the 720’s bounce and comfort, and with its 360-degree form, the unit acts like a cradle for the foot.
Its name stems from the visible Air unit
The name 720 comes from the idea that the Air unit is visible in 360 degrees, both horizontally and vertically.
The design of the first shoe to feature the 720 unit was inspired by nature
And specifically, the organic radiating movement of energy in different natural wonders — this is reflected in each colorway of the Nike Air Max 720. For example, forthcoming versions of the shoe play off lava flows, the Northern Lights, the Milky Way and sunsets and sunrises.
The 720 Air unit contains more than 75 percent manufacturing waste
Nike Air is produced with the brand’s aim of delivering a more sustainable future for athletes in mind, and the belief that there should be no trade-off between lightening our environmental footprint and improving performance. For the 720, all units have a composition of more than 75% recycled manufacturing waste.
Like the 270 unit, the 720 unit is filled with promise
Expect 720 to find its way to a variety of silhouettes across Nike, Inc.’s portfolio. A preview of this potential comes via the Jordan Proto-720.
https://news.nike.com/news/nike-air-max-720
While the Air Safari ushered Air units into pure lifestyle design more than 20 years ago, the technological advances of the 2010s have allowed for a new effort in all-day wear. Just as the Air Max 97 redefined the performance potential of Air by introducing a full-length unit, the Air Max 720 shatters previously held expectations of comfort. The shoe is uniquely engineered for steps rather than strides.
The 720 has the new tallest Air unit
The shoe’s predecessor, the 270, registered at 32mm high. The 720 ups the Air ante to 38mm.
This means the 720 has the most spring of any Air Max shoe
The tallest heel unit in Air history also gives the biggest heel volume displacement. This maximizes the 720’s bounce and comfort, and with its 360-degree form, the unit acts like a cradle for the foot.
Its name stems from the visible Air unit
The name 720 comes from the idea that the Air unit is visible in 360 degrees, both horizontally and vertically.
The design of the first shoe to feature the 720 unit was inspired by nature
And specifically, the organic radiating movement of energy in different natural wonders — this is reflected in each colorway of the Nike Air Max 720. For example, forthcoming versions of the shoe play off lava flows, the Northern Lights, the Milky Way and sunsets and sunrises.
The 720 Air unit contains more than 75 percent manufacturing waste
Nike Air is produced with the brand’s aim of delivering a more sustainable future for athletes in mind, and the belief that there should be no trade-off between lightening our environmental footprint and improving performance. For the 720, all units have a composition of more than 75% recycled manufacturing waste.
Like the 270 unit, the 720 unit is filled with promise
Expect 720 to find its way to a variety of silhouettes across Nike, Inc.’s portfolio. A preview of this potential comes via the Jordan Proto-720.
https://news.nike.com/news/nike-air-max-720
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New color blocking style
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Those are fakes.
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rainking
Supporter
- 8,294
- 18,072
Either way, not a fan of that pair.
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