- Apr 11, 2018
- 3,874
- 8,055
jordan's ad campaign for the 37s.
'The Jordan xxxvii returns to form and is inspired by Michael Jordan's rigorous chiropractic treatment needed for the game of basketball. The Air Jordan xxxiv features a 360 knit weave upper mimicking the gauze Jordan would require by chiropractors to treat his foot and is a motif inspired by the physicality of basketball in the 90s. The gauze is a durable material that is breathable, yet lightweight so players today can maximize on court performance.'
'The Jordan xxxvii returns to form and is inspired by Michael Jordan's rigorous chiropractic treatment needed for the game of basketball. The Air Jordan xxxiv features a 360 knit weave upper mimicking the gauze Jordan would require by chiropractors to treat his foot and is a motif inspired by the physicality of basketball in the 90s. The gauze is a durable material that is breathable, yet lightweight so players today can maximize on court performance.'