I think it's both of these. I believe Nike knows that they can't just rely on nostalgia alone to push OG colorways into mainstream hype. Time is pushing on and we're getting further and further from the playing days of MJ. There's an ever increasing amount of people that didn't grow up watching [nor care enough to go online and watch] the Bulls play from the days of MJ dropping 63 on Bird's Celtics in '86 to his 'Last Shot' over Bryon Russell in '98. The significance of all of this is lost on many of the consumers who buy Air Jordans, or more specifically, the younger crowd. It's why they chose to drum up hype by shooting long term brand supporters in the foot with releases like this. These should have been everywhere in large quantities like the '15 Aqua 8s so that everyone who truly wanted these could get them.
But, due to the fact that many OG colorways haven't been selling out as quickly in recent years with some even sitting after release (e.g., '15 Aqua 8s, '16 Metallic 5s, the recent '22 Cardinal 7s, '23 Playoff 13s, etc), with this release going forward it's possible Nike may begin resorting to reducing production numbers on OG colorway releases to drum up exclusivity based hype so that profit goals are met, pairs don't sit [which they probably feel damages their brand image], and it keeps people, young ones especially, chasing their shoes because of said exclusivity. From a business point of view it makes sense, but it sucks for consumers like many in here who truly appreciate the brand, it's legacy and that of these sneakers, yet were unable to get a pair because of Nike's stupid antics.