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They don't have to resell the shoes themselves. But they could very easily invest in groups that start resell companies or invest directly in a friends business without using their position at nike or jordan to help give them product. It's a logical move to make if you had the start up capital or investment strategies. You could introduce your business owner to the right people that you know and then you have a second source of income that's directly tied to your first source of income without ever crossing the two.
I get what your saying completely it's a nice side hustle, they still should not be able to do that. It hurts the consumer, and it's basically stealing from Nike/JB... since they are probably getting them on discount. I'd be willing to bet their employment deals prohibit that even.