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- Nov 9, 2013
So at the Jordan Brand event that I was at, it was at Wish in Atlanta if anyone is curious and I have some pictures of the event on my IG @Khangskicks, but the questions was brought up to the Jordan Brand representatives about quality and pricing. As you can imagine, this was a sneakerhead heavy event and everyone attending was not happy with the increasing prices and lower quality. The Jordan reps did acknowledge that they are addressing the concerns of sneakerheads but with better quality and material, prices will rise. And the majority of folks there agreed that if the quality and material was better, they would be willing to pay more. So in that respect, prices will rise and it's up to you if you want to continue supporting them.
Hey Nike!! Pleeeease listen?!?!? Being a true sneakerhead enthusiast since 1989 buying hundreds of pairs and thusands of dollars of Nike/Jordan brand product. Let me say YOU ARE slowly losing your customer base appealing and catering to a trend fly by night hype temporary culture of sneaker "wangsters" continuing to raise the prices you are gaining a market share that will come and go and is not loyal!!! My friends true sneakerheads that have been in the game for yeeeears are dropping off everyday!! NOT due to age, its allll the same reasons, price, inferior quality. WE feel you are catering to this new found demographic that will be on to the next trend within a couple years while turning your back on the ones that got you here! Trust me when I tell you from someone who has seen and watched from the sidelines since the beginning of the crazes inception there is one group that will hold on with you and if you aren't careful you will never get us back. I am not saying its just the old OG guys, its even the newcomers that have a true appreciation that look down on the Jersey Shore, faragamo belt stunna shade or whatever new trend it is that the Corps seem to be only interested in. With the prices continually going up I hear daily people that are out. Hey execs could you imagine $100-$150 for retros with higher availability and above average quality?!?! I truly believe in the long run you would see huge CONTINUOUS profits for years to come! I smell the demise of the sneaker game, I see it being pushed into a total underground culture where anything that's new is considered WHACK HYPE, and only dealing in OGs etc is accepted. ITS HAPPENING already!!! Good luck with your current business plan BUT I can say I have seen this approach before and it doesn't end well.
Another piece of interesting info that they mentioned were there are products coming out that are super true to the original material and quality. They didn't say or show anything specific but I'd imagine some Jordan 1 and 2s with OG type of materials. What they did show us lucky 10 who won the raffle was that it's pretty evident what direction Jordan Brand is going in. Jordan Brand is aiming to be the high end luxury wing of Nike. They are going after the Balenciaga's of the fashion world so expect more fashion forward high end Jordan inspired shoes coming out from them. They mentioned Russell Westbrook wearing Balenciaga at red carpet events when he should be wearing Jordan Brand. So they are making products for those events.
No one really knows what the future holds for Nike and Jordan Brand but right now they are riding pretty high. They have some incredibly talented people working for them who are very aware of what is happening in the market. If and when Nikes and Jordans become lame and irrelevant, people will stop buying it. And if you are a sneakerhead with hundreds of shoes, you'll continue to keep buying shoes but with another brand but if not, so what? You have hundreds of pairs of shoes. From what I saw, 2014 will be another big year for Jordan Brand and besides the J29 these 5lab3 maybe the highlight of the year. Haha. Pun intended.