I mean the US quite literally elected a President in 2016 who ran his entire campaign based on grievances lol
People seem to be fed up with corporations essentially controlling society but also don’t want to or even know how to make lasting changes. Social media has empowered them all as well. Even worse is the fake activists who fish likes, clout, etc. while doing essentially nothing to further any cause lol
Hell, even on NT, we’re all guilty of it to some degree with Nike/JB (obviously it is no comparison to the defense industry, big pharma, or big tech).