- Nov 26, 2014
- 9,536
- 43,072
Yes it does. Why else do you think Nike/JB produce limited drops in the first place?
Hype stemming from resell leads to brand awareness/marketing (and engagement) which in turn leads to people collecting and building up the culture.
Nike/JB released limited drops way before every other dude fancied themself a reseller.
This "sneaker culture" also existed way before hype.
Funny enough, Nike seemed to be doing a lot better as a brand and a company before all this reselling happened too.
Thank you for coming to my TED talk.
