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Nike just has too much of a stranglehold on the r/sneakers lol. Everything on that front page is either nikes or jordans. It honestly doesn't matter who Adidas signs, it'll be hard to bring back the hype. Jenna Ortega, Bad Bunny, Beyonce, it don't matter. Futurecraft/4D hype down the drain, 1.0 UBs can't save em, and anything new that Adidas puts out likely going on disco.