Adidas just simply isn’t a well/run company, how many CEOs have they had the past 10 years for example? Ye essentially saved the company and now they are desperate to try and get back to where they were just a few months ago when they were making money selling Yeezys. Honestly, I hope the company fails and Nike can acquire them and fix a lot of their issues since Adidas does have some truly great models like the OG Ultraboost.
The funny thing about all of this is I’m sure a lot of designers will think twice about working with them after this Yeezy fiasco, given that they will take their designs and run them into the ground. Can you ever imagine Nike releasing Kobes after his death and contract expired? Nike could have done this exact thing with the Air Yeezys after Ye left but they did what Adidas doesn’t have the courage to do and didn’t do this because they actually have some self respect as a company.
To this point, Adidas is pushing out great value Kobes and taking as much money from the man and his widow/children as they can, which kinda shows you their lack of values tbh.