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I mean they're only giving away 20 $20 hoodies per location, so I doubt there's going to be any other gift incentive to go. I'd imagine it's just for fans to get a large screen pseudo-runway experience, rather than watch from a comp screen.
True. But if that's the case, there would be no incentive in going to the cinema to see it. A bigger screen.
So those who were lucky enough to get selected, I'm sure will get an extra something.