Exactly. And that's how it works with supply and demand and reselling hyped limited/exclusive items. I've ran a successful store for YEARS.. I don't sell sneakers, but I do deal with other limited/exclusive items. Some items which at times I am the only one on the market with and guess who sets the price.. me. I set the curve. Let's say I spent $50 on said item, but seeing as I'm setting the curve, I can easily mark it at $1000. Why? Because I can. So then what, someone else pops up with the same item for sale.. can you guess where he'll set the price? Probably either slightly lower than my price, or possibly even higher... which will still be WELL above MSRP. Why? Because again, as being the only ones with said items, WE set the price curve and last time I checked, businesses are out there to turn a profit.