if he releases these in batches like the Y3 Qasa and only produces more when the batch sells out.....and then restocks after the sell out. It'll keep the price of the shoe instead of making too many and having to sell them at a discount to get rid of them. Very smart move by adidas
kinda doesnt work exactly like that
qasa for example
batch is made
it sells through
next batch is made SLIGHTLY higher produced
now due to the demand/sell through
a new "batch" is put into production fairly early even before the batch before it hits stores
the sell through is tracked of course so they dont over produce
now in the case of this shoe
adidas will make massive waves of batches
1 because of demand
2 because of the sell through
of course other factors like they are going to make a ton of money and kanye gets a cut so more shoes made and sold more money for both parties
its bottle necked for now but will trickle out