any time i tried to navigate from
adidas.com/yeezy i had trouble navigating through the site, and having it crash and all that. But i had a friend attempting to cop for me as well at his house and he was eventually able to cart 2 pairs but had trouble checking out like everyone else. he called me up and let me know who carted. so i went straight to adidas.com (no yeezy) and the site was loading just fine. logged into the account my friend was logged into saw the pairs in cart and was able to checkout without an issue at all.
maybe adidas was able to divert non-yeezy related traffic so that customers not interested in buying the yeezys could still shop?