The shoe industry is more than just "sneakerheads" and "hypebeasts." When it comes to athletic footwear Nike is king and will continue to be for a while. Think about why every time you walk into a Foot Locker, Champs, Finish Line, etc. their Nike product is front and center and their walls are 3/4 filled with Nike. Because majority of their customers are still asking for Frees, Flyknits, Air Maxes, Monarchs, AF1s, etc. There are stores out there where Nike alone is 60% of their business. Yeezy didn't jump over anything.
Sure, people aren't camping out for Retros as much as Yeezys but when it's business as usual (walking in, ask for a shoe, try it on, buy it) which is what really matters at the end of the day, Nike is king. Sales > hype.