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This x1000. You would be surprised how big Adidas is outside the US (yes there is a world outside the United States). And it probably won’t matter if the boost hype dies down a bit because the brand itself has got new hype and fans regardless so people will wear other models too like the new Yung 1, Stan Smith and more of both the older and newer models.Right because nobody wore gazelles, superstars, copa mundials, sambas, munchens, or stan smiths? Just because adidas wasnt hyped as much as when ultra boost released, doesnt mean people werent wearing it, always been as big as nike in europe