Brand is on its last lifeline if you ask me. Fourth Collection was definitely its peak in terms of mainstream popularity. Unless the brand completely reinvents itself, I can't see it being around in 4-5 years. Not at all impressed or intrigued with the Fifth Collection as a whole with the exception of one or two pieces
And to answer your question, it was never on LRG level because it was priced too high and only available at select high end retailers in very limited qtys. LRG was marketed and sold to the masses and available at most urban retailers from what I remember