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A noisy motor that pulls laces down is not new technology by any means. It's also not remotely practical or even necessary. If it were hands free I might give them the practical points for people with disabilities, but it's not.they're trying different materials that have never been used.
btw, im with everyone on the auto lacing nikes, but your last sentence makes no sense. nike created a whole new technology (literally) but you're calling it a gimmick.
Adidas is using environmentally friendly materials and completely new production methods to produce a lighter, more durable shoe that can be produced much more quickly than the traditional methods.
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