guess who
[h2]LeBron doesn't need you, New York[/h2][h3]Not all stars pine for NYC or the Knicks -- and the King is plenty big, as is[/h3]
The notion that every player -- or at least every star player -- in the NBA wants to play in New York tickles me.
In the early 2000s, while a
Knicksbeat writer for the New York Times, I remember being baffled becausemany of my colleagues and readers thought every skilled free agent washeaded to New York -- even though all the Knicks could offer suchmax-salary talent was the mid-level exception. They thought
Grant Hillwould leave Detroit for the Knicks (for less coin) and Chris Webberwould spurn Sacramento for the Big Apple (and chump change).
Now, New York assumes it's getting
LeBron James.At least the Knicks actually have the salary cap space to pull thisoff. But while New York has a decent shot at LeBron, the idea thatLeBron -- or any other great player -- needs New York or harbors thisintense desire to play there is a joke.
LeBron, anendorsement king, is already the face of the NBA despite being ringlessin tiny Cleveland. The Internet and globalization have largely madewhere a player plays irrelevant in regards to marketing and popularity.So to suggest LeBron
needs New York is nuts. The only thing that can make him bigger is a title, not a town.
NewYork is not the center, err, mecca of the basketball universe, asadvertised. Sure, every player who traipses through the Garden whilehelping his team wax the Knicks praises the city, telling the localmedia he'd love to play in New York. But many free agents, not wantingto burn any bridges, do that in every palatable NBA city. Yet in NewYork it becomes a back page and hysteria ensues.
And wheredid this idea that the NBA needs the Knicks to be good come from? (Ofcourse, having a contender in the nation's biggest market would benice, but the league seemed to do pretty well in the 1980s and 2000swhen the Knicks were doormats.)
[+] Enlarge
AP Photo/Mary AltafferLeBron James at a Knicks news conference: Don't assume it'll happen this summer.
That idea led the conspiratorially minded to think David Stern would fix the lottery to make sure
Yao Ming and then James ended up in New York. How'd that theory work out?
Don'tget me wrong: I love New York. It's a fabulous city. But that doesn'thold much sway when the best basketball players are deciding where theywant to play, especially when someone else can pay more.
Look at last summer.
Steve Nash,who lives in New York in the offseason and owes his hallowed status inthe game to Knicks coach Mike D'Antoni, toyed with the Knicks butre-signed with Phoenix. Ditto for Hill, who took less money to returnto the Suns, and
Jason Kidd, who seemed to use the Knicks to get a richer deal from Mavericks owner Mark Cuban.
Idid not grow up in New York. Neither did most NBA players. And forpeople who don't grow up in New York, the Knicks are not on theirradar. Growing up as a basketball fan, the Knicks were about the 13thteam I thought of when it came to the NBA. If I had been an NBA-caliberplayer, playing for the Knicks would have been the furthest thing frommy mind.
I was digging the Lakers, the Sixers, the Bulls,the Pistons, the Spurs -- you know, teams that won. The Celtics,Rockets and Blazers were higher on my list of good franchises than theKnicks.
Why should anyone outside of New York have been aKnicks fan? They were horrible in the '80s, Michael Jordan's punchingbag in the '90s and an embarrassment in the 2000s.
When the modern Knicks did reach the Finals in '94, it became a slugfest, Exhibit A for non-artistic, unwatchable basketball.
EvenNew York's rep for producing great players is overblown. First of all,there only a few recognizable players in the league who are from NewYork City --
Lamar Odom,
Ron Artest,
Sebastian Telfair, not to mention
Stephon Marbury (just to name a few). And many of them are viewed as underachieving or troubled.
So why in the world would today's young stars grow up dreaming of playing in New York?
Sure,guys love New York, but it has more to do with its hip-hop roots thanits hoop roots -- and even its place in hip-hop has waned over theyears.
And before you get hyped about LeBron or any otherplayer wearing a Yankees cap, realize that boys and men all over thecountry are wearing them. Though LeBron is a fan, it's a fashionstatement -- like Jay-Z said, he "made the Yankees cap more famous thanthe Yankees did" -- that often has nothing to do with New York.
Iwas talking with a couple of NBA guys last year, one a current star andthe other a high-profile former Knick. We were talking about whereLeBron might go as a free agent. Both insisted he'd stay in Cleveland.
Thissurprised me because I expected the former Knick to push for New York.But he made it clear, in no uncertain terms, that the only reason to goto the Knicks was if they were paying more money.
"What about playing in the Garden, and the fans, and the prestige of being a Knick?" I asked.
He laughed, then mumbled a curse, then said LeBron should stay in Cleveland.
So much for that Knicks mystique.
Youalso must realize that Madison Square Garden, the World's Most FamousArena, is not exactly helping the Knicks' cause. I've heard players,executives and coaches trash the Garden as a dump.
Andcompared to the new, state-of-the-art arenas that most every other teamhas, it is pretty unimpressive. Quite frankly, it seems dark and dingy.(This is not lost on Knicks ownership: To its credit, it's spendingroughly $800 million on renovations that will be completed in 2014).
Thecrowd can definitely get hyped, but the only real draw there is thatfamous actors, actresses and rappers are often in the front row.Otherwise, to most 20- and 30-somethings, it's the place where MJdropped a double-nickle and where
Reggie Miller burned the Knicks in eight seconds.
Thismay sound like an anti-Knicks column, but I choose to think of it as areality check. New Yorkers need to realize that nobody's checking forthe Knicks; not like the Lakers, the Bulls, the Celtics and others.
The arrogant claims that the life's dream of a kid born in Akron, Ohio -- or Dallas (
Chris Bosh), or Chicago (
Dwyane Wade) -- is to play for the Knicks just makes you look foolish and out of touch.
Like one of your native sons, Mark Jackson, would say, "You're better than that."
IfLeBron comes, more power to you. Enjoy him and support him. And if hebrings New York the title, or titles, it's been waiting 37 years for,then maybe, just maybe, the Knicks
will become a team youngsters throughout America grow up dreaming of playing for.
i'll give you one guess as to who wrote the article