- Jan 3, 2013
- 1,113
- 1,088
Low production numbers is what made NikeSB successful. They're not going to change that now.
When Sandy Bodecker took over a then failing Nike skateboarding department, he laid out a simple plan with SB dunks to turn them around: limited numbers, interesting stories, tight distribution channels.
Limiting the numbers built interest.
Making sure each colorway had an interesting story is what eventually led to this whole every release gets a nickname thing.
And limiting the distribution to a select number of independent skate shops is what got skaters to finally buy in.
Most of what ya'll *****ing about is what made us love this shoe in the first place.
Yeah, it's frustrating watching resale culture destroy the sb dunk culture. But don't forget the history of it.
this is literally how it used to be a lot of the time you wouldn't even see images of the sb online you had to pull up on shops lol