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Back to respond for John! As usual, I'll skip the design question though.
Question #1.) What are your thoughts on the video?
I was driving the "sneakerheads" don't matter bus for a long time, but I think the tide has turned. (This only applies to corporate though - your local Foot Locker still hates sneakerheads). Basically, what a "sneakerhead" is has gotten so watered down that it's mainstream and everybody is a self-professed sneakerhead now. So, it's a numbers game. A "sneakerhead" is now just like a fan of a sports team. You call yourself a fan because you go to a game twice a year and root openly when your team is winning. I call myself a fan and can recite the starters on my team in 1964. "Sneakerheads" just encompass too wide a group to not matter anymore. The real influence of sneakerheads - real OG sneakerheads is that they birthed this whole culture. Nike doesn't love me anymore - I cop, but not everything, but I'm critical and picky. I notice when they screw up. I don't believe the hype. But, those from my generation are responsible for the culture eventually exploding.
He's right about the sneakerhead media though - it's beyond sad.
Overall, I disagree with the article, but that's mainly because the term he's attempting to define is basically meaningless and lines he's drawing to cut the dollar figures are arbitrary.
That said, sneakerheads do overestimate their relevance. There are a lot of middle aged dudes out there buying Air Monarchs.
Question #2.) What is your fondest memory of camping out/waiting in line for sneakers?
I've only waited on line for sneakers once in a my life, and it was kind of by accident. It sucked. I'm not really sure how one can have fond memories waiting on line to buy sneakers? Do soccer moms talk about their best memories waiting in line for Best Buy to open at 4AM on Black Friday?
Question #3.) How do you feel about the idea that younger "sneaker heads" look at sneakers as a necessity instead of a luxury? If so, where could they have learned that from and is that destructive to the community at all?
I'm not really sure this is even that much worse than it always was. I mean, sneakers are just the kiddy status symbol du jour. Whenever I'm presented with these questions, I always think about it this way - Is the disease really more prevalent, or have there just been major advances in diagnostics? I mean, spoiled kids milked their parents' credit cards for the in thing in my generation too, I'm sure. I didn't have social media to see every kid doing it though. Young teenagers will be easily influenced, manically obsessed and obnoxiously conspicuous about anything though. I lost my virginity in bedroom that was covered all four walls, floor to ceiling in pictures of the New Kids on the Block... if it ain't sneakers, it would be something else.
But, If they are really materially different in their attirudes -
Question #1.) What are your thoughts on the video?
I was driving the "sneakerheads" don't matter bus for a long time, but I think the tide has turned. (This only applies to corporate though - your local Foot Locker still hates sneakerheads). Basically, what a "sneakerhead" is has gotten so watered down that it's mainstream and everybody is a self-professed sneakerhead now. So, it's a numbers game. A "sneakerhead" is now just like a fan of a sports team. You call yourself a fan because you go to a game twice a year and root openly when your team is winning. I call myself a fan and can recite the starters on my team in 1964. "Sneakerheads" just encompass too wide a group to not matter anymore. The real influence of sneakerheads - real OG sneakerheads is that they birthed this whole culture. Nike doesn't love me anymore - I cop, but not everything, but I'm critical and picky. I notice when they screw up. I don't believe the hype. But, those from my generation are responsible for the culture eventually exploding.
He's right about the sneakerhead media though - it's beyond sad.
Overall, I disagree with the article, but that's mainly because the term he's attempting to define is basically meaningless and lines he's drawing to cut the dollar figures are arbitrary.
That said, sneakerheads do overestimate their relevance. There are a lot of middle aged dudes out there buying Air Monarchs.
Question #2.) What is your fondest memory of camping out/waiting in line for sneakers?
I've only waited on line for sneakers once in a my life, and it was kind of by accident. It sucked. I'm not really sure how one can have fond memories waiting on line to buy sneakers? Do soccer moms talk about their best memories waiting in line for Best Buy to open at 4AM on Black Friday?
Question #3.) How do you feel about the idea that younger "sneaker heads" look at sneakers as a necessity instead of a luxury? If so, where could they have learned that from and is that destructive to the community at all?
I'm not really sure this is even that much worse than it always was. I mean, sneakers are just the kiddy status symbol du jour. Whenever I'm presented with these questions, I always think about it this way - Is the disease really more prevalent, or have there just been major advances in diagnostics? I mean, spoiled kids milked their parents' credit cards for the in thing in my generation too, I'm sure. I didn't have social media to see every kid doing it though. Young teenagers will be easily influenced, manically obsessed and obnoxiously conspicuous about anything though. I lost my virginity in bedroom that was covered all four walls, floor to ceiling in pictures of the New Kids on the Block... if it ain't sneakers, it would be something else.
But, If they are really materially different in their attirudes -