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Also. The reason why BMW is the leading seller in the 'luxury' market is not purely because of leases, but because it sets a standard for any and all automobiles. Want to know why so many leases? It's because BMW is always ahead of the curve and when they develop & release something new, previous owners tend to lease yet another one for those vary reasons. Consumers have options and are not forced to buy a specific vehicle. If other companies were vastly superior, how come their leasing tactics fail in comparison? It's not like BMW is the only one offering leasing specials. MB, Audi, etc. set competitively priced vehicles in the same market and still fall behind. You sell a quality product. You receive a quality audience...
The reason why MB produces particular upscale vehicles in a class of their own is because they have to. They've tried directly competing with BMW and statistics proved that they would not sustain at that level. As mentioned, BMW doesn't have to enter that realm. They're covering the marquee market already. MB is still a luxury company and I'd gladly purchase one again, but they can't touch BMW's market. If I'm not mistaken, BMW is still unbeaten in the International Engine of the Year for 4, 6 & 8-cylinders. They won, what? 3-4 awards this year? I know MB didn't take home anything...
Ohh yeah. To keep this on topic. The new LS is ugly. However, Lexus does have the best customer service...
The reason why MB produces particular upscale vehicles in a class of their own is because they have to. They've tried directly competing with BMW and statistics proved that they would not sustain at that level. As mentioned, BMW doesn't have to enter that realm. They're covering the marquee market already. MB is still a luxury company and I'd gladly purchase one again, but they can't touch BMW's market. If I'm not mistaken, BMW is still unbeaten in the International Engine of the Year for 4, 6 & 8-cylinders. They won, what? 3-4 awards this year? I know MB didn't take home anything...
Ohh yeah. To keep this on topic. The new LS is ugly. However, Lexus does have the best customer service...