Not everyone cares about their weight. Some people have money, have spouses that love them, have kids, have bills to pay, werent raised by their parents to exercise and eat healthy, cant afford a gym, have bad joints/health issues, etc. Its the same with people who smoke cigarettes, drink...
If the meaning of "I need dat" is so obscure this throws the meaning of everything into Bolivia. I don't even know whats real anymore...what's "Blee dat" mean?
they're trying too hard. Step your service game up and give discounted plans to make signing a contract worth it. All this mumbo jumbo makes them seem foolish.
The appeal to diverse communities. Kendrick's rise was way quicker than Cole's (Sec. 80 and then he blew up after GKMC). Cole has been putting in work for a while with all his mixtapes so he has a very solid fan base. Kendrick will completely surpass him when his 2nd album drops.