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Hat Club does and it works, you order the hat you want put in your size, pre pay wait a few months but you get what you want without the "sold out" nonsense.
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Hat Club does and it works, you order the hat you want put in your size, pre pay wait a few months but you get what you want without the "sold out" nonsense.
This is probably more of a scale issue. The reality is that the factories Nike works with will only take large orders and it's not profitable for them to individual orders as they come in. They would have to have excess materials on hand (factories probably would not want to keep this sitting around since it's extra maintenance) and if there is something specific to the shoe, it may have to be specifically developed and again, you run into the issue of not worth it to do for an individual order.If a shoe drops and sells out in an hour why can't a customer do something like a Nike by you purchase and pay a little extra to have a pair of the sold out shoe made specifically for them
nike would never strictly order only the number of preorders for a production run; they would (hypothetically) produce enough to fulfill preorders in addition to a launch run and get the products from the factory to their warehouse regardless. they would never, EVER expect a factory to ship out individual orders to their customers, that’s just absurd.Hype/exclusivity is definitely a factor. There are also various issues that can happen during production that if it doesn't work out then customers will be pissed. Take COVID for instance. Not sure how much Nike was affected but a few other brands I follow definitely had production slowed or straight up canceled. Also, say you have a production run of 5k pairs. Right now it's much more efficient for them to transport that to a warehouse and then ship it off to whoever buys it versus shipping to warehouse and having the workers there sort out the sizes and orders. Factories can also mess up and do too much of one size and too little of another size and you'll be left with pissed customers.
ALD did a pre order for New Balances a few months ago. It'll be interesting to see what happens but I expect there will be a few people who gets refunded due to errors in sizing or something being left off.
Keep in mind that even if Nike offered a pre order and clearly states that X shoe will be delivered in Y months, there will be people who will email/call a week later demanding for the shoe and threatening chargebacks, etc.