blco02
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Has anyone been following this story? Basically, UA will unveil it's first Super Bowl ad today as a part of it's marketing campaign for the newprototype shoes. They are 3 cross training shoes, UA's first non-cleated shoes. They've been advertising all over the internet with sneak peak ads. This is a huge deal for UA to try and expand their marketshare, and is a big risk for them financially- just google it to see how many business articled havebeen written on the subject. UA is heavily going after Nike with this series of shoes.
Nike will supposedly be coming out with a line to go up against the new prototypes.
Apparently you'll be able to pre order the shoes later today on the UA site.
Nike will supposedly be coming out with a line to go up against the new prototypes.
Apparently you'll be able to pre order the shoes later today on the UA site.