- 2,793
- 11
- Joined
- Jul 21, 2004
Originally Posted by bundy9
Hey listen, we've seen this before, we've heard the psychology and business models/frameworks of it all....we see it and think that we're crazy sometimes...but it's "cool" to be part of this "exclusive" community. I caught myself saying "I've got those" a couple of times during this video and that has always been the subliminal idea of Nike from day 1- the desire to continually create value and a frenzy! (Contrary to what sneakernews.com founder Yu-Ming-Wu would believe of the "accidental" success of the AJ-line). Companies go into business with the idea of being profitable and to achieve longevity...Nike is and never has been any different. The rate at which the rapid acceleration of the "underground" market may not have been perceived back then...but it was definitely something that was also crafted and envisioned in "The Kitchen"
Check out the link after the jump:
http://sports.yahoo.com/t...ug=ys-cnbcsneakers110810
Props to Wu and his collection though! Damn!![]()
via NBA Feet thread- Nike Forum