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The Air Max Lebron VII in which Lebron plays in during the regular season retails for $160.
The Nike Lebron P.S. in which Lebron plays in for the Playoffs retails for $140.
Lebron had an amazing and undeniable MVP season in which he averaged 29.7 PPG, 7.3 RPG, 8.6 APG, and 1 BPG while wearing the Air Max Lebron VII ($160). Currently in the he is averaging 35 PPG, 9 RPG, 8 APG, and 3 BPG all while wearing the Lebron P.S ($140). Naturally Nike could never have predicted such stats, but arguably the best predictor of future success is past performance. In last year's playoffs Lebron's stats were almost identical except for the blocks. Either way Lebron's play is undoubtedly elevated in the playoffs. Why would Nike produce a notably cheaper product to suit Lebron's play during a more demanding time like the playoff's? Why would a $140 pair of shoes be suitable for the playoffs, but for the regular season? Would it make more sense to sell a shoe for $140 during the regular season and then higher grade shoe for when "it really counts"?
Basically what Nike is telling consumers is that: a $160 pair of shoes is good for the regular season, but when you need to elevate your game and win a championship a $140 pair of shoes, without our biggest influence in the footwear world for the last 20+ years ( Air Max technology) is what you need when it really counts.
Nike taking advantage of the fact that the Air Max Lebron VII already has 20 or so colorways flooding the market and that non HOH colorways take markdowns 80% of the time is taken into consideration, but these will almost certainly take the same price reduction path. Also being considered is the notion that people who buy every Lebron shoe will be enticed to purchase a new shoe whereas they would be likely to purchase another colorway of the same shoe ( this group is somewhat small with all things considered). If this was their reasoning they would've done the same thing for the Kobe V, even when considering that it sells more units.
The Kobe V's have a playoff edition, but it's just a different colorway of his same shoe. ( who btw is being exposed in this year's playoffs
).
Please chime in...intelligently without debating personal preferences of players or products.
The Nike Lebron P.S. in which Lebron plays in for the Playoffs retails for $140.
Lebron had an amazing and undeniable MVP season in which he averaged 29.7 PPG, 7.3 RPG, 8.6 APG, and 1 BPG while wearing the Air Max Lebron VII ($160). Currently in the he is averaging 35 PPG, 9 RPG, 8 APG, and 3 BPG all while wearing the Lebron P.S ($140). Naturally Nike could never have predicted such stats, but arguably the best predictor of future success is past performance. In last year's playoffs Lebron's stats were almost identical except for the blocks. Either way Lebron's play is undoubtedly elevated in the playoffs. Why would Nike produce a notably cheaper product to suit Lebron's play during a more demanding time like the playoff's? Why would a $140 pair of shoes be suitable for the playoffs, but for the regular season? Would it make more sense to sell a shoe for $140 during the regular season and then higher grade shoe for when "it really counts"?
Basically what Nike is telling consumers is that: a $160 pair of shoes is good for the regular season, but when you need to elevate your game and win a championship a $140 pair of shoes, without our biggest influence in the footwear world for the last 20+ years ( Air Max technology) is what you need when it really counts.
Nike taking advantage of the fact that the Air Max Lebron VII already has 20 or so colorways flooding the market and that non HOH colorways take markdowns 80% of the time is taken into consideration, but these will almost certainly take the same price reduction path. Also being considered is the notion that people who buy every Lebron shoe will be enticed to purchase a new shoe whereas they would be likely to purchase another colorway of the same shoe ( this group is somewhat small with all things considered). If this was their reasoning they would've done the same thing for the Kobe V, even when considering that it sells more units.
The Kobe V's have a playoff edition, but it's just a different colorway of his same shoe. ( who btw is being exposed in this year's playoffs
Please chime in...intelligently without debating personal preferences of players or products.