- 199
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- Joined
- Mar 26, 2006
so will any nt'ers cop l.a. gears?
BEVERLY HILLS, CA, July 29, 2008 - Top indie retailer Sportie LA and LA Gear-owner ACI are teaming up for a relaunch of the LA Gear brand, with productexpected in select stores by mid-September. SLAM, Sportie LA's content and marketing eGency, is overseeing marketing and promotion for the endeavor, whichfocuses primarily on late 80s product.
For the initial launch, ACI and Sportie LA are bringing back many of LA Gear's signature styles, while updating some colors and materials. Among thosestyles re-emerging are the Fire High (known for its fiery emblem), the Star Shooter High (B-ball on the tongue), and the K.A.J., which will update the classicKareem shoe with a striking metallic silver and gold combo. In its second phase, the team will bring back the LA Lights, a trademark of the period, which willbe available in kids, mens, and womens sizes.
BEVERLY HILLS, CA, July 29, 2008 - Top indie retailer Sportie LA and LA Gear-owner ACI are teaming up for a relaunch of the LA Gear brand, with productexpected in select stores by mid-September. SLAM, Sportie LA's content and marketing eGency, is overseeing marketing and promotion for the endeavor, whichfocuses primarily on late 80s product.
For the initial launch, ACI and Sportie LA are bringing back many of LA Gear's signature styles, while updating some colors and materials. Among thosestyles re-emerging are the Fire High (known for its fiery emblem), the Star Shooter High (B-ball on the tongue), and the K.A.J., which will update the classicKareem shoe with a striking metallic silver and gold combo. In its second phase, the team will bring back the LA Lights, a trademark of the period, which willbe available in kids, mens, and womens sizes.