HOW & who determines what retroes are released?

[jbv1]

Do the guys at Nike have big fuzzy dice that they roll on their lunch breaks to see what rehashed dead horse model they can bring back from the 1980s/1990sshoe grave (albeit with cheaper leather, paint & velcro for higher profit margins)

Or do they run a computer simulation to see what resuscitated models will cause the most media frenzy, hype, & campouts at retailers?

It's almost 1 AM; just helped the wife put the baby to bed & I needed someone knowledgeable on NT to answer me this question before I hit the sackmyself.

Anyone have any ideas? A lot of the retros recently dropped do not seem to follow any pattern - just some weird random drops & some models had me SMH as towhy they even dropped (again) Air Bound, Air Assault, etc.....

 

[air max 87]

ive always wondered this...... i have a couple of theorys....

1. Of course they use NT as a gauge.....they see what we make threads about and whats asked about.......

2. I always belived they had a "system/chart" as for when to drop certain retros........ or what needs to be retrod and when....

3. Alot i assume is just guess and what nots.......

4. im sure they watch ebay/flightclub/sales.........demand hype, trends........

 

[reakeon23]

most likly because of fadds that going on.

 

[homeboy d]

Originally Posted by air max 87

ive always wondered this...... i have a couple of theorys....

1. Of course they use NT as a gauge.....they see what we make threads about and whats asked about.......

That can't be the case, b/c if that was true they would retro all kinds of trash.

 

[bam528]

Originally Posted by homeboy d

Originally Posted by air max 87

ive always wondered this...... i have a couple of theorys....

1. Of course they use NT as a gauge.....they see what we make threads about and whats asked about.......

That can't be the case, b/c if that was true they would retro all kinds of trash.

lol true

 

[soleaddict34]

I'm assuming they make samples, give them to theirs salesmen who take them to different sneakers stores, if they get a certain amount of orders for themthen most likely they'll be released. So the retailers are the ones who determine what gets released.

 

[size twelve]

Originally Posted by homeboy d

That can't be the case, b/c if that was true they would retro all kinds of trash.

have you not been paying attention recently? they have been.

 

[jonnydpgc]

Im pretty sure they have focus groups. Maybe they randomly pick one shoe from each year to get retroed i dunno

 

[air sti]

yea im guessing focus groups as well.

who is the chick in your avy by the way?

 

[maxx4700]

Marcus Smith, the Product line manager for Global Urban Sportswear has a lot to do with it. His team as well as design sits down and plots out what will beretroed for every quarter.