alright..... so this is how it works. These store have a spending limit of like $4,000 (retail) or $2,000 (total discounted amount). Find you a small store (as it will be harder to reach that limit) and make buddy buddy with someone. Give them 10-15% of what you save (its called a kick back). The 50% discount is just a massive liquidation process to clear up excess inventory that is not moving. Shoe City does it too.... they just call it "mark everything down after 3.5 weeks and get it off the shelves". Lol