JB needs a overhaul. If I was Michael Jordan I would shut down this line for a complete calendar year to rebuild and reorganize the brand. When JB releases literal crap like this to the public they are insulting the logic and intelligence of consumers. This brand is out of ideas and creativity.
Dont make excuses for this shoe. They had 2 years to work on a 30th anniversary shoe. JB pulls in tens of million of dollars minimum every weekend selling shoes. Their R&D lab should be well funded to produce appealing signatures every year. Nobody is a visonary at JB right now. Just a bunch of yes men that want to have access to shoes early so they can show off or drop vague hints on social media.
I agree with you about the lack of creativity used for the 30's, they literally had years to come up with a design and the copied off of the 29's. Not a good look or creative at all.
As far as shutting JB down that would be pointless. The Air Jordan was created to be the best basketball shoe technology wise each year Jordan played, the fact that many liked the design was a plus. Nike and Tinker were ahead of the curve and true sneaker design was new so everyone was wowed by their designs.
Fast forward thirty years later, we've probably seen it all. There's no wow factor to blow us away anymore. They can use different materials and color's but the truth is it probably won't be mind blowing.
I think many are stuck in the past when looking at the newest Jordan's. The new ones will never compare to the old ones because that time period is etched in our minds forever. People seem to forget that Jordan's 7-10 weren't the beloved models when they first came out, it was similar to now. You'd see them first, not like them but then they'd grow on you.
Listen to many of the people who played in or reviewed the 29's, many say it's one of the best basketball shoes ever. Apparently JB's doing something right.
Many are stuck in a nostalgic phase of Jordan's between 1-13, unfortunately you will never feel what you felt for the shoes for a newer shoe. That time has passed.