Ok, I wore a 10.5 in 1.0s and a 10 on all 3.0s that both fit perfect without the insoles which I prefer.
Best to probably go with a size 10? Is the material stretchy like a 3.0?
Caved and went ahead and purchased a pair of prides to remove the colored heel tab. Looks so clean.
http://m.adidas.com/us/ultraboost-pride-shoes/CP9632.html