Actually the fact that they have so many packs is not crazy. I think the word you're looking for is immoral. They way that those packs were required was not legitimate.
The ugly truth is that it's not really important at all. It's an unnecessary extravagance. I buy what I like when I can and money is never an issue. What is an issue is even getting the shoes at all these days because everyone has to seems to gone bat guano crazy and buying a pair of release...