Possible discount codes, stacked with ebates, stacked with discover deals and other cash back offers. They probably aren't making a ton off each sale. Just a lot of volume.
Take this with a grain of salt, returned my 9.5 BWV yesterday to Footlocker and the Rep said that these were not suppose to drop until the new year. They took all their pairs off the floor and said that they had gotten the call over the weekend to NOT sell any pairs until a later date.
It was sent out to random Nike+ Members, just like the Flyknit MC 2 release.
Hm, yeah thats what I thought with how the email was listed out. But Talking with Nike Chat they said if I did not get a code with the email or a separate email with a Code I was not selected for the "raffle".
If you received the email saying log into your Nike+ account to unlock, you needed a separate email with a access code. Atleast thats what brittney told me via Nike Chat.
^ Haha, pretty sure I knew how to do a inventory check for a product when I was in high school. It's not about being "super professional" its about doing your job. If you are employed it should be expected, to be able to answer a phone and to let potential customers of available stock.