I'd say the tech boost wasn't a huge marketing success. It's usual until a store associate gives you a pair to try on, and yup, you're sold. Ye wearing them publicly basically told consumers, "Look, if you didn't get Yeezy boost, cop an ultra boost. I wear them more than my yeezys"
I wouldn't doubt it. Apart from everyone who follows Ye and sneakerheads alike, the show's demographics, largely being women, contributed to such demand. We're talking about EVERYONE, not just hypebeasts, going after these shoes
He "toured", and rocked them in "multiple" shows after the episode premiered. In the episode, there's a segment where he takes them off, and describes the shoe., homie.
Lol. I got on twitter just now, clicked the link @adidasrunning provided, added a 9.5, and boom -- got a confirmation email
Anybody trying Fox Hills today?
New to the UB fam -- Copped my first pair and got hooooked.
I'm seeing references to two grey colorways? Someone please clear this up for me! I have no idea what two grey versions people are talking about!